Franco Martinetti

Franco Maria Martinetti is a major actor in the international wine and food scene, a gentleman from another time, equally at home among his vineyards in Piemonte aswell as with world-famous chefs or at major wineries and importantinstitutions in the sector worldwide.

Although his career began not in wine but advertising, all along he followed his passion for food and wine and started making his own wine in 1974. 

Since then his progress, as well as that of his products, has been studded with success as shown by many international awards.  The only Italian to become a member of the Académie du Vin de France, he has been president of the Académie Internationale du Vin since 2003.

Both as grower and taster, Franco M. Martinetti has always approached wine with patience, knowledge and care.

Choosing the ideal variety based on terrain, exposure and age; supervising pruning and thinning bunches in the vineyard; setting the date to begin the harvest; selecting the grapes and proper periods for fermentation, and ageing in casks and bottles.

Each stage is carefully supervised, because every detail is fundamental to anyone who aspires to perfection.

This constant search for quality is the fruit of real passion, a passion handed down to his sons Guido and Michele who have for some time worked alongside their father at the winery, Guido in oenology and Michele in sales.